Cookies are small files a website saves in your browser. We use a few to make the site work and to understand which pages and ads help people.
Your choice
When you first visit, we ask you to Accept or Decline. Declining turns off advertising cookies and our visit counting, and clears the optional cookies below. You can change your mind any time: open cookie settings. If your browser sends a Global Privacy Control signal, we treat it as a decline.
Cookies we set
| Purpose | What it does | How long | If you decline |
|---|---|---|---|
| Your cookie choice | Remembers whether you accepted or declined. | 6 months | Still set, so we remember your choice |
| Visit counting | Counts visitors so our numbers are accurate. | 1 day | Not set |
| Page testing | Remembers which version of a page you saw when we compare two versions. | 30 days | Not set; you see the standard version |
| Where you came from | Remembers which ad or link brought you here, so we know which ones work. | 30 days | Not set |
| Connection speed | Remembers if your connection is slow, so pages load lighter next time. | Up to 7 days | Not set |
Advertising cookies (only if you accept)
If we turn on ad measurement, and only if you accept, the following may be set by our advertising partners so we can see whether ads lead to signups.
| Cookie | From | What it does | How long |
|---|---|---|---|
_ga, _ga_*, _gcl_* | Measures visits and ad results. | Up to 2 years | |
_fbp, _fbc | Meta (Facebook, Instagram) | Measures ad results and helps show relevant ads. | Up to 90 days |
These partners have their own privacy policies. If advertising measurement is not turned on, none of these cookies are set.
Other ways to control cookies
You can also block or delete cookies in your browser settings. The site still works without them, but some features, such as remembering your choice, will not.
More
See our privacy policy for how we handle your information, and our terms. Questions? Use our contact page.